VP of Sales & Revenue

About AUTOMAISE

Automaise is an enterprise AI platform that automates complex customer service interactions across voice, email, chat, WhatsApp, and SMS. We help large enterprises reduce customer service cost improve operational efficiency, and deliver better customer experiences - through AI Agents that integrate with existing CRM, CCaaS, and ERP systems.

Our clients include Via Verde, EDP, Generali, Altice, and Continente. With a Net Revenue Retention of 116%, customers who deploy Automaise consistently expand. Under new CEO leadership and full Board commitment, we are rebuilding our go-to-market across Portugal, Spain, and the UK.

We compete at the enterprise level, where global players like Cognigy (NICE) and PolyAI start at $150K–$300K per year. Our segment is largely open at the local level in PT, ES, and the UK.

The Role

Automaise has a clear ICP, a defined GTM, and a restructured revenue organization. What we need now is the leader who makes it execute - consistently, at the right pace, in three markets simultaneously.

You will own the number. You will report directly to the CEO and lead a team that includesthree Regional Sales Managers (PT, ES, UK), a Head of Solutions, a Head of Partnerships, and a Customer Success Manager. You will be the person who translates strategy into closed enterprise deals.

This is a player-coach role. You will close your own strategic deals while developing a high-performing team. You are in the market, in the room, and on the calls - not managing from a distance. You have carried a quota in enterprise SaaS before and can prove what you closed.

Deal sizes range from ~€75K ARR at entry to €250K+ for strategic accounts, with a clear expansion path. The model is land and expand - the entry deal opens the account, the relationship grows it.

What You'll Lead

Own the revenue number

• Accountable for total ARR closed across PT, ES, and UK - new logos and expansion.
• Run weekly pipeline reviews with clear decisions. Maintain minimum 4x pipeline coverage across all markets.
• Protect and grow our 116% NRR - Expansion is part of every AE's target.

Lead and develop the revenue team

• Manage Regional Sales Managers in PT, ES, and UK — all player-coaches with their own quotas. Lead the Head of Solutions (pre-sales), Head of Partnerships, and Customer Success Manager.
• Define clear ownership across roles and accounts - remove ambiguity Validate all proposals and commercial structures.
• Approve all discounts jointly with the CEO.

• Enterprise sales is relationship-driven: networking, events, referrals, and targeted outreach.
• Ensure partner-sourced pipeline grows to 30%+ of within 12 months.
• Work with the VP of Marketing on a joint planning cadence aligned with market priorities.

Enforce process and CRM discipline

• HubSpot is the single source of truth - no offline tracking.
• Ensure every deal follows the defined eight-stage sales cycle with clear exit criteria.
• Review stalled deals for disqualification, not inflation.
• Assign a commercial owner in Hubspot (Regional Sales Manager or Enterprise Account Executive) to every account from day one.

Sell Professional Services with conviction

• Professional Services (PS) is essential to delivering results in 30-60 days after go-live.
• Train and coach the team to defend PS pricing and hadle objections confidently.
• Ensure proposals follow the two-document structure: executive proposal and statement of work annex.